Wednesday, December 19, 2012

Press release: China Glaze Tranzitions collection



  
COLOR + TOP COAT = ENDLESS CREATIVITY

China Glaze® Introduces Tranzitions Color Changing Collection

Los Angeles, CA – (December 2012): There’s nail art and then there’s China Glaze® nail couture.  Reverse French manicure, half moons, ombre, basket weave, dots or racing stripes: nail designs are intricate and multi-colored.  China Glaze® introduces a new way to get multi-color, unique nail art with fewer bottles of polish with the new color-changing Tranzitions collection!

China Glaze® Tranzitions’ revolutionary new nail lacquer reacts when a clear top coat is applied, changing the color from one shade to another for a stunning effect.  Wear any of the six beautiful, color-shifting shades alone, or allow your creativity to run wild and create intricate nail designs by applying a top coat in specific places.  Try different looks using nail art brushes, free-hand designs or nail guides.  Because each shade changes color, you get two lacquers in one, creating an entirely new look with just one swipe.

The China Glaze® Tranzitions collection features six shades, though with the color transition, you get 12 unique shades including:

Split Perso-NAIL-ity – Dusty pink shifts to fuchsia
Duplicityy – Mint green shifts to vibrant teal
Modify Me – Periwinkle blue shifts to indigo blue
Altered Reality – Teal blue shifts to turquoise
Metallic Metamorphosis – Silvery grey shifts to bluish-charcoal grey
Shape Shifter – Smokey violet shifts to dark purple

How It Works:
Step 1: Apply a base coat.
Step 2: Apply two coats of China Glaze® Tranzitions shade of choice.  Allow to completely dry.
Step 3: Lastly, apply one coat of clear top coat such as China Glaze® Fast Forward and watch the color change right before your eyes.

For more nail design ideas, click here to view the China Glaze® Tranzitions video.

The China Glaze® Tranzitions collection will be available in January 2013 at fine salons and beauty supply stores nationwide.

China Glaze is free of DBP, toluene, and added formaldehyde, and is never tested on animals.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

China Glaze® is a division of American International Industries.


4 comments:

  1. While I do like these and most likely I will get me one or two of them, I must tell you that it's pretty annoying to use.
    The fact that you can't use top coat on your entire nail just freaks out!
    I have one of BarryM's transition-like polish and I hardly ever use it. When I get my design right I feel that need to preserve it on the nail. But with these polishes - I can't. UGH!!!

    ReplyDelete
    Replies
    1. I change my polish so often that it will probably not be an issue with me, but I hear ya, it is pretty weird not to put a topcoat on it!

      Delete

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